Privacy policy
Last updated: February 2, 2026
This Privacy Policy shall be interpreted in accordance with the laws of the Commonwealth of Puerto Rico and applicable federal laws of the United States.
El Conquistador Resort (“we”, “us”, or “our”), as the entity responsible for the collection, use, and disclosure of personal information (the “Data Controller”), operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our Services are hosted and supported by Shopify, which acts as a service provider processing personal information on our behalf. While Shopify performs certain processing activities, El Conquistador Resort remains responsible for ensuring that your personal information is handled in accordance with applicable laws. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details: Name, address, billing address, shipping address, phone number, and email address.
- Financial information: Credit card, debit card, financial account numbers, transaction details, and payment confirmations.
- Account information: Username, password, security questions, shopping preferences, and platform settings.
- Transaction information: Items viewed, cart additions, wishlists, purchases, returns, exchanges, or cancellations.
- Communications: Any data included in messages sent to us, such as customer support inquiries.
- Device information: Data about your device, browser, network connection, IP address, and unique identifiers.
- Usage information: Information regarding how and when you interact with or navigate our digital platforms.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you: When you create an account, purchase products, or interact with customer support.
- Automatically through the Services: Collected from your device through cookies, pixels, and tracking technologies.
- From our service providers: Vendors engaged to deploy specific backend technologies on our behalf.
- From our partners: Trusted third-party marketing, business, or operational affiliates.
How We Use Your Personal Information
- Provide, Tailor, and Improve the Services: To process payments, fulfill orders, manage your account, arrange shipping, facilitate returns, and create customized shopping recommendations.
- Marketing and Advertising: To send promotional materials via email, text, or mail, and show targeted ads based on your resort shopping activity, including promoting physical resort offerings.
- Security and Fraud Prevention: To authenticate your account, secure financial transactions, and investigate malicious, illegal, or unauthorized behaviors.
- Communicating with You: To provide direct customer care and maintain our commercial business relationship.
- Legal Reasons: To comply with valid legal processes, responses to law enforcement, or adversarial legal proceedings.
How We Disclose Personal Information
We may disclose your personal information to third parties under the following legitimate circumstances:
- With Shopify, technical vendors, and third-party operations (payment gateways, data analysts, shipping carriers).
- With marketing partners to deliver customized advertising across external platforms based on merchant networks.
- When you explicitly direct or consent to disclosures, such as via social media integrations or logistics choices.
- Within our internal corporate structure, parent groups, and regional operating affiliates.
- In connection with corporate transactions (mergers, asset sales) or defensive legal enforcement actions.
Relationship with Shopify
The Services are hosted by Shopify, which processes personal data regarding your usage patterns. Submissions are transmitted to Shopify servers which may be located outside your home country. To expand operations, we leverage enhanced features that securely analyze multi-merchant customer actions. Requests regarding your data may be managed using Shopify features, or by accessing the Shopify Consumer Privacy Policy. Manage direct access rights here: Shopify Privacy Portal.
Third Party Websites and Links
We provide links to platforms managed by third parties. Following unaffiliated links means you should evaluate their explicit privacy parameters. We do not guarantee, nor assume liability for, the security, reliability, or parameters of external entities.
Children's Data
Our Services are not designed for children. We do not knowingly gather data from minors. If a child has shared information, parents or legal guardians may contact us below to request targeted removal. We do not share or sell data from individuals under 16 years old.
Security and Retention of Your Information
No framework offers impenetrable security. Avoid sending sensitive credentials across unsecured channels. We retain personal information only for the timeline required to fulfill operational services, meet accounting rules, clear legal disputes, or enforce contracts.
To the fullest extent permitted by law, El Conquistador Resort shall not be liable for unauthorized access to or use of your personal information except to the extent resulting from our gross negligence or willful misconduct.
Your Rights and Choices
Depending on your geographic residency, you may possess the following statutory capabilities regarding your data profiles:
- Right to Access / Know: Request transparent disclosure regarding data segments currently preserved.
- Right to Delete: Submit requests for permanent deletion of structural user profiles.
- Right to Correct: Modify and amend historical inaccuracies inside your saved personal details.
- Right of Portability: Obtain an exportable copy of processed data to transfer to alternate handlers.
- Opt Out of Targeted Ads: Restrict automated promotional profiling and behavioral pixel tracking data sharing.
We recognize the Global Privacy Control (GPC) signal. If your browser broadcasts a GPC preference, we automatically opt that device out of behavioral data sales or shares. Learn more at globalprivacycontrol.org.
Opt out of email marketing at any time using explicit unsubscribe text blocks contained inside messages. Manage alternate global compliance profiles directly through the Shopify Data Management Hub.
Complaints & International Transfers
Data processing takes place in Puerto Rico, the United States, and alternate operational vendor regions. Outbound movements from the EEA or UK rely directly on verified European Commission Standard Contractual Clauses (SCCs) to assure safety frameworks.
Address programmatic complaints directly to our leadership teams below. You also retain the structural right to petition regional data protective commissions.
Contact
For questions concerning our privacy practices or to exercise data rights, reach out directly to our resort office:
El Conquistador Resort1000 El Conquistador Avenue
Fajardo, Puerto Rico 00738
United States
Email: shop@conquistadorresort.com
